Since we last communicated with you, we have been working full throttle behind the scenes to re-shape the event so that Sea Otter will provide a more contemporary and more impactful experience. Our commitment to design and deliver a truly unique community cycling festival is resolute.
As a result, we are shifting our inaugural five-day event to September 28 through October 2, 2023.
This wasn’t a decision we took lightly. We have big goals for Sea Otter, and we believe that this additional time will allow us to debut as a wholly new, world-class event format.
Since we first started planning this festival in 2019, we have looked at ways to extend the ‘life’ of Sea Otter Australia beyond the weekend festival. We believe the capacity of Sea Otter as a national event to drive positive change can be carried throughout the year, and it’s this work that we’re kicking off in 2022.
In the coming weeks, we will announce a brand new program of regional engagements. Sea Otter Australia will work with community cycling clubs and regional events to drive greater access and equity for everyone who wants to make cycling part of their lives.
“It’s been a rocky few years for many Australians. We believe we can play a role in supporting the ‘Build Back Better’ philosophy of many local cycling communities as a springboard to launching Sea Otter Australia,” said Brett Gillett, chief executive officer of Sea Otter Australia.
These Sea Otter pop-up events will establish a national network of activities that will build excitement for the festival and, more importantly, help local clubs get more people on bikes.